Through my Systems & Strategies class, my team and I created a client strategy for Nazeerah, a womenswear clothing brand based in Egypt that focuses on ethical working conditions, sustainability, and regenerative Egyptian cotton.

We proposed an extensive strategy development plan for our client, including curating a brand image and identity, a social media marketing strategy, and an email campaign strategy. Our strategy development plan provided Nazeerah with social media and website mockups, curated catalog and lookbook images, a brand kit, an implementation plan, and the necessary resources to execute the strategy effectively.

Through this project, my team and I learned what goes into creating a brand identity, different marketing strategies to maximize reach, and the importance of aligning a brand's messaging with its core values, especially in sustainability. This experience deepened our understanding of regenerative agriculture and its role in ethical fashion, while also honing our skills in strategic planning, visual storytelling, and collaborative teamwork.